Job hunter in New York
Today’s post introduces our profile series, which will include both those hunting for and providing jobs. Today, I’m happy to profile Jim Millman, a job hunter in the New York area, who is seeking work in advertising and marketing. Jim received his Bachelor of Fine Arts degree from Pratt Institute, one of the nation’s leading art and engineering schools, and has over 40 years experience in advertising and marketing in advertising agencies as well as the commercial film industry.
Q: Jim, what specific, unique qualities can you offer an employer? A: Marketers are starting to make an effort to make advertising resonate with seniors, aging baby-boomers (who are entering their senior-citizen designation, and are considered to be a viable target with spending power), trying to figure out how to speak to an audience they have ignored in the past.
Many talented younger creatives think they can create advertising that resonates with older groups, but that’s usually not the case. They offer headlines, copy and stock photos, to aging baby-boomers, without a clue to what a brand really is.
I offer a something that those younger creatives don’t, something you don’t get off a shelf. An idea! combined with strategic consulting and creative execution aimed at seniors (with 40 years of successful advertising to back it up) because that’s what I am uniquely qualified to do. I know what it’s like to be a senior!
Q: What work are you most proud of, and why?
A:I took a little known southern soft drink and introduced it across the country and made it a household name — Dr. Pepper. At the time, it was considered break-through advertising. It also created unprecedented new audience share for a soft drink..
Wishing everyone Shabbat Shalom!
Editor Jewish Jobster
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